Is Research Paper Writing Service Better Than Hiring a Freelancer?

There are many companies which offer freelancing and research paper writing services. Anyone who has taken up these services would agree that usually, freelance writers are cheap as compared to research paper writers. Such as the service offered by https://essayshark.com/

Now you may be wondering as to why freelancing services are cheaper when both of the services offer the same product. Well, the thing is that both of these services happen to extremely different from each other.

There are lots of differences between the two services regarding the quality of the work being delivered to you and how consistent the service is.

When it comes down to both services, you will receive what you’re paying for. So, if you want a high-quality paper, then you’ll have to pay the premium price for it.

Freelancers hardly ever specialized in your field

When it comes to freelancing, freelance writers aren’t too picky about the work they take. Some freelancers are experts in various fields and can provide you with quality work related to any topic.

However, when you need a quality academic research paper written, having a good writer isn’t all that you need. You need someone who has specialization in the field that you’re writing your paper on.

While an intelligent freelancer may be able to tackle the paper and thus, might be able to scrape by, there is always a risk. For an academic research paper it is always better to hire someone who has specialist knowledge relevant to your work.

That’s why for a quality paper, you should opt for professional services that employ writers who are qualified and have degrees in various disciplines. This way you’ll know that your article would have valid information and meet the requirements as it has been written by someone who knows about the topic being covered in the paper.

Degrees guarantee quality content

Now if you were to get your paper done by an organization that hires professionals and academic writers then you know you’re in good hands. While you might come across many talented freelancers, the majority of these writers don’t work for big agencies.

That’s why an individual writer will probably find it difficult to manage the workload on their own; hence the quality of the content might not be consistent. This is why it’s better to turn to a research paper writing service as their team of writers work under supervision and thus, the content you receive will be of high quality.

You’ll know all about their specialties

Usually, when you’re looking for a writing service, you view the company to make sure you’re going to get what you want. Academic research writers proudly display their academic achievements and specialties in order to attract clients. That’s why you’ll know what you’re signing up for when you view the company, its services, and team of writers. Freelance writers, on the other hand, don’t always have impressive resumes.

Wrapping It Up

If you don’t require in-depth work, then you could opt for a freelance writer and get the job done at much lower rates. However, for a reliable academic research document, you need someone who specializes in the field your paper is relevant to and is capable of doing the job in a timely manner.

Therefore it’s always better to spend a bit more money and upgrade from a freelance writer to an academic research paper writer if you need quality content.

How to Choose the Right Weather Station For Your Home

A weather station is an equipment that is used by people who love collecting data on climatic conditions to analyze and predict the weather. Whether you are a teacher looking for the right equipment for climate lessons for your students, or someone who simply wants to monitor the weather conditions, choosing the right weather station can be a hard choice to make.

There are different types of weather stations available and below is how you are able to choose the right one for you or your students.

What To Look For

To ensure that you make the correct choice, it is important that you first know why you are purchasing a weather station in the first place. Knowing what it is that you want to achieve will guide you in purchasing a unit that will suit your needs.

Take a look at all the parts that comprise the weather station and take into consideration features that give details on parameters like temperature, humidity, wind speed, rainfall and more.

Accuracy

Factors like air temperature are very important in weather forecasting because getting accurate details should be among the top priorities. Getting the right equipment with the right sensors determines how accurate the information you will receive will be.

The location also plays a role when it comes to giving accurate readings. You have to position your weather station where there is no exposure to things like buildings or trees barricading the equipment.

Reliability

The type of climate in the area determines how reliable the weather station you purchase will be. When installed properly, most weather stations work well in mild climatic conditions. On the other hand, lithium batteries are recommended for extremely cold climates.

Coastal climates tend to produce a lot of salt residue which can cause corrosion, leading to poor reliability. It is advisable that you purchase two stations for this kind of climate, in case there is a need for replacement. Although the climate of a place plays a role in how reliable a weather station will be, there are weather stations available that have been designed to withstand harsh environments.

Connectivity

Knowing the lay of the land as well as the radio interference of the location where your station will be placed will guide you on which brand to purchase. That said, when buying a weather station, connectivity should be simple and the transmission of data should be smooth.

 The wireless transmission of data from the weather station should be a reasonable distance and it should be able to transmit without any difficulties. A weather station with the ability to connect to a computer for continuous recording of data will also lessen any chances of losing data.

Factors to Consider

Different factors need to be considered when you are choosing a weather station, like which weather parameters you want to take data for such as wind speed, daily and yearly rainfall, etc. The weather variables to be measured and recorded will help you plan and decide on the brand of the station – whether you want your station to transmit wirelessly to your indoor console or through a cable.

Additionally, ask yourself whether you will link your station to your computer for data storage or not. All of these considerations will provide you with a guideline on the best type to purchase in line with your budget – since prices differ.

Conclusion

Purchase a weather station that’s accurate and lets you observe and record weather information according to your needs. Though you should purchase depending on your budget, also keep in mind that expensive stations will provide more flexibility by adding additional features. If you want to learn more, more information on weather stations can be found on Weather Station Advisor’s reviews and guides.

5 Tips for App Store Optimization

App Store Optimization, also known as ASO is a form of search engine optimization except through apps. This usually includes the use of searches in App Stores, as in the same function like Google searches, however for phone apps. This comes as an important point to note. Most people are now shifting towards apps since the high number of mobile users that are constantly increasing. According to a research by NetMarketShare, Google drives 96 percent of mobile search traffic. Google dominates greatly when it comes to mobile searches and mobile dominates when it comes to internet usage. This current state makes it ideal to utilize apps as one of the main element in your search engine strategy.

This brings us to how exactly does ASO work and how can one implement it effectively?

Here are some things you need to know about ASO.

1:- Keywords

As with SEO, ASO also requires the use of keywords. Choosing the right keywords is essential when trying to make your app stand out from the rest. You need to know which keywords are most relevant and most used by your target audience out there. A quick tip, make sure to use some strategic keywords rather than just some highly searched ones, keywords such as long-tail keywords – with more than two words. Choosing a few consistent keywords that you can use in multiple descriptions might help as well.

2:- Title

As the same concept as SEO, you should also use the most searched and relevant keywords in your title. Keep it short and to-the-point, most search engines limit the number of characters used in titles – usually around 60 characters. Also make sure you think of your title carefully because changing titles once your app gains more views may be more complicated, especially when it starts to spread via word-of-mouth.

3:- Descriptions

The app description must be short and to-the-point, yet informative about what the app entitles. It must also contain the searched keywords. Be clear and concise about your description and make sure the major keywords are used to emphasize the main function of your app. This keeps the readers informed and enhance the search-ability of your app thanks to keywords. Make sure to also keep your descriptions accurate with the actual function of your app. There are plenty of app descriptions out there that don’t accurately depict their apps, do not be one of them.

4:- Screenshots

It is also important to provide screenshots for your app to make it as accurately as possible. Screenshots provide a clear view of how your app looks like, increasing credibility and downloads. Make sure to use the screenshots that showcase how easy and or how fun it is to use.

5:- Ranks/Reviews

You technically do not have that much control over your ranks or reviews, however, aside from your internal efforts of trying to promote your app, the actual ratings and reviews from people will increase your search optimization.

In conclusion, getting the top search ranks when looking for apps plays an important role in the decision-making process of your users. It is important to optimize your app search to ensure you get top results, which is why ASO is highly needed. Utilize your ASO to the fullest and optimize your company from all devices.

How Technology can Improve Window Opening Systems

To keep any building secure, all points of entry must be considered. Aside from the main entrance, the emergency exits and windows need to be safe too. At first sight, doing that may seem like a lot of work, but that isn’t always the case. Windows in particular need a lot of attention for a variety of reasons – fire safety, ventilation and entry for burglars.

Burglary is a crime that most businesses will worry about, and with good reason. Statistics for 2016 in the UK show that 83% of all crimes committed against retail businesses were some form of theft. Keeping windows secure can help, starting with locking them at the end of each working day. A modern system for opening and closing them will make this far simpler.

New Technology

The technology behind such a system involves use of such tools as WiFi and smartphone apps. Together, they allow whoever is in charge to open and control the windows, doors and shutters at whatever time is convenient via a remote control or app. This can be done both inside and outside of the business’s premises at a moment’s notice.

For emergencies, being able to open windows to let steam or smoke escape is vital. Use of smoke ventilation technology through Window Openers can make this quick and simple. From a central hub or control panel, it shuts or opens the windows all at once, saving time that would otherwise be spent doing each window one by one.

There is also technology that can instantly sense smoke in one part of a building, then relaying a siren sound to the rest of the premises. As far as safety is concerned, this is extremely helpful in emergencies, as it alerts everyone straight away. Also, if the premises are closed and there’s a fire or burglary happening, an app can help the business owner to act quickly.

Extra Security

To make sure the window opening system is completely secure, access to it should be in the hands of a few employees. Persuading several employees to download an app that lets them monitor and control the windows will mean that at least one person can control them as and when needed.

Aside from the actual windows, any blinds that are present need to be controlled too. Use of a gadget to control smart blinds like Blind Engine will do the job effectively. It can be used at roughly the same time as a window opening system too, providing an extra layer of security by deterring would-be intruders.

4 ways to improve your business’s customer service

Small businesses have an advantage over larger businesses when it comes to customer service. Since there are less levels of workers between the manufacturer of the product and the head of the company, nearly everyone is involved with every aspect of creation, marketing and sales of the company’s products.

The larger the corporation, the more separation there is between the workers who create the products and the people who sell them. That separation makes it more difficult for large businesses to maintain customer service without hiring experts to do the job. For businesses that are concerned with their customer service abilities but want to grow larger, it is an ironic Catch-22.

Growing with customer service in mind

To make your company truly successful, customer service will have to grow at the same rate as the company. At no point do you want your customers to feel that they are not important to your business.

Your goal is to make customer service an ongoing process that continuously makes small adjustments at every level of your company. For every action taken by your business, or by your customers, there should be a corresponding action to keep your customers happy and satisfied with your service.

Although it sounds difficult, the sheer amount of data available about your customers, both as a group and individually, makes it easy to keep track of what is important to them and how well your company manages it. Analyzing and correlating the data is the challenging task.

Strategies to improve your customer service

Although every company is unique, there are several strategies that can be taken to improve customer service and make your company truly customer centric:

  • Customer Experience Management (CXM). CXM, simplistically, is a management philosophy that runs your business based on customer analytics. By maintaining and compiling data about the customers, CXM takes the philosophy that the customer is always right to a higher level. Not only is the customer always right, the wants of the customer base provide the direction for the company to go in.
  • Social Media Marketing (SMM). Directed marketing aimed to get your products in front of the people most likely to buy them is the theme behind the social media marketing boom. Again, customer data plays a large part, but instead of relying on existing customers to decide your direction, SMM aims at specific groups to increase sales and establish your brand.
  • Search Engine Marketing (SEM). The reverse of SMM, search engine marketing makes your company more attractive to search engine algorithms to make your website the most popular according to your search criteria. SEM and Search Engine Optimization expand your customer base while still retaining brand identity and customer expectations.
  • Virtual Call Centers (VCC). Although the VCC is primarily designed to answer customer queries and complaints, the call center software is a handy tool to survey and analyze what your current customers think of your business and what you can do to make their experiences better. It also gives you a built-in platform for advertising for your current customer base.

None of these strategies are mutually exclusive, allowing companies to mix-and-match methods to find what works for them. These strategies are also flexible enough to grow with your company.

For the small business on a budget, any of these options are better and less expensive than trying to manage customer interaction within your company.  Outstripping your resources is the primary concern as you add levels to your organization.

Marketing Strategies for Software Companies and Developers

There is no denying the fact that we live in a digital world. From the computers we use at work to the devices we watch for entertainment, to the smartphones that we use in every aspect of daily life, the future is obviously promising for talented developers with meaningful applications and software to offer. However, if you believe that this is all that is necessary to have success in the world of business, you will quickly find that there are countless other elements and factors that will determine success aside from creating a beneficial product.

Independent developers and small software companies also need responsible business practices, careful financial planning, realistic expectations and constant evaluation and improvement to keep up with the fast-paced world. Additionally, no matter how respectable your business model and no matter how wonderful your product may be, you also need effective marketing strategies to help the world find out about your business.

This guide is designed to help developers and software companies understand a few basic strategies that are necessary for growth and success in today’s competitive world of applications and software development. It is almost cliche now for a person to try and come up with the next great app, and everyone (with every possible skillset and speciality) is trying to get in on the seemingly limitless potential. If you already have a great product or a great business, the following steps will ensure that you are able to reach more people and grow your company according to its worth.

Developing Your Goals

No matter the business, industry or product, the first step to any effective marketing plan involves developing realistic goals. For developers, this can be difficult, as there may be few precedents or available data on a product that is like yours. But you should try to be as specific as possible, defining goals in several areas and the metrics that will help you determine success.

If your company is brand new or your product has very little precedent, you still need to come up with some general guidelines about what you hope to achieve with each individual marketing effort. For instance, your latest email campaign may have the general purpose to sell digital downloads; your social media efforts could be intended to generate more leads; CTAs on your website could be geared at higher conversion rates; and so forth.

Modern Word-of-Mouth

Obviously, people still communicate and share buying experiences verbally, even in today’s digital world. However, modern word-of-mouth marketing is not necessarily the same literal type of consumer to consumer communication that was once so crucial to a company’s reputation and growth. The vast majority of Americans use at least one social media platform every day, and this is where experiences are shared, brand evangelists can be created and modern word-of-mouth takes place.

In many ways, social media was God’s gift to advertisers, as it allows them to directly communicate with existing customers and potential customers while also marketing their own brand, interests and values. If your customers appreciate your product, service, brand and values, they will naturally begin to share this appreciation and positive information with friends and acquaintances who have similar interests– and in turn, may have a similar need for your business.

Additionally, you should create intriguing, interesting and helpful content on a blog that will have the same type of impact but allows you to communicate in a more intimate and in-depth manner. Your blogs should not appear to be blatant marketing or promotion, but always geared at helping your customers with issues and interests that are relevant to them. Using social media and well-developed content to create dialogues and relationships will begin a type of organic growth that will increase exponentially over time.

Improve Your Time Management Skills Using Time Tracking Software

Time management is a skill that you just don’t learn overnight. It is something that you have to work really hard on if you want to arrive at a result. There are people who easily get frustrated when they don’t achieve their goals, but they don’t do anything to change themselves.

If time management is the issue, you might want to consider using time tracking software. This helps a lot in making sure that you can get your tasks done on time. It is different from an alarm clock in the sense that your every action can be tracked. For instance, if you are working on a task, you will know how much time you have spent on it and what you have actually accomplished in a given time. This gives you a clear picture of what exactly it is that you need to do to improve in the future.

Furthermore, it is also easy for you to change if you have already identified your weakness. You might want to work faster the next time around. You could also drop some activities that delay your movements. Anything that distracts you from improvement is unhealthy and should be removed from your daily routine.

It takes time and conscious effort

It helps to have time tracking software. However, you should also make sure that you learn from your mistakes. Software is just a tool to help you improve. You will still be the one to make the necessary adjustments if you want to be better at what you are doing.

It does not matter how you are going to make use of the software. You can use it in order to improve your personal life or you can also use it to grow in your professional life. The point is that you become better at using time to be a better person in the long run.

Don’t be frustrated

You should also remember that changing yourself for the better does not happen in the blink of an eye. You need to give yourself a pat on the back if you feel like you have done something great. You should take note of the things that you have done well and what else you can do to further these improvements.

Over time, you will realise that you have already changed. You can see it in your time tracking log. For now, it might still be difficult to visualise how a simple app can change you. Later on, you will understand that it is something you can really work hard on.

Check out alpaka-punch.com for more information on time management software and how you can maximise it for your personal and professional growth.

5 Old School Marketing Tricks that Still Work

As the world becomes more and more centered around digital, you may think this is where you need to be focusing your marketing efforts. And yes, of course, you should have a website, blog and social pages. But, there are many old school marketing tricks that still really work and shouldn’t be disregarded.

These tend to take place offline which means they can reach places your online marketing can’t and at the same time can also be used to back-up and support your digital efforts.

Here are just five of them:

1:- Flyers and leaflets

Flyers and leaflets are effectively mini brochures – they can include a menu, dates, price list – ultimately plenty of useful information together in the same place. These can be handed out or placed where your target market hang out and are ideal for the consumer to keep and refer back to when they need it. Check out these folded flyers from Phroom Print to see the various options available and understand exactly how it could benefit your business.

2:- Networking

You can, of course, speak to both current and potential customers and clients online, any time of the day and no matter where they are in the world. There is no doubt that this has made it easier than ever before to connect. But, there is a distinct and unique value to engaging with customers offline that you simply can’t ignore. This is why networking is still so important – it puts you in front of the right people and by meeting face-to-face you are able to form relationships in a way that you can’t when talking via a keyboard.

3:- Business cards

Handing out a business card seems quite old fashioned now, you just connect on social media, don’t you? Yes, you can and probably should try to connect on social but your business card is a great place to include your Twitter handle to ensure you are found. If you just verbally share your details with someone you would like to work with at a busy event it is likely they will forget them very quickly and this is then a missed opportunity. Your business card is important because it is the perfect place to include your phone number, email address and so on, to then hand out to the right people who can slip them into their wallets and refer back to them later and hopefully get in contact.

4:- Public speaking

Standing up and talking in front of the right people might be the last thing on your mind when you are deciding the best way to market you, your business and your product or service. But, this puts in you at the forefront of many people’s minds and ensures they see you as an expert in your field and allows you to establish your credibility.

5:- Posters

Posters can be strategically placed to attract the attention of those you want to aim at. For example, if you are organizing an event you can put posters up around the venue so passers by know it is happening and can make a decision there and then if they would like to attend. If this information was purely online they may never have even seen it. It is important to remember that, even though it might seem like they are, not everyone is online. These posters can be used alongside your social media campaign to back up and reinforce each other.

Make Money Dog Walking – There’s one smart way to get started

We all need a few creative ways to supplement our income.  Maybe you’ve already made this list, and you are not thrilled with the idea of picking up a few shifts at your local cafe.  Wouldn’t it be great to actually love what you’re doing while you’re earning a few extra bucks?  Consider this: become a dog walker.

If you’re great with dogs and their pet owners, it’s a fun and easy way to expand your wallet too.  There are two ways to make this happen: 1. Figure it out yourself, but who has time for that?  2. Join Rover.com and get connected to the nation’s largest network of pet sitters and dog walkers.

Rover has made the job of walking dogs and getting paid incredibly simple for you.  If you’ve never thought about it, chew on this:

  • It’s flexible and based on your availability.  Whether you have the summer off or a specific schedule to work around, dog walkers set their own schedules.
  • You are your own boss.  How often do you have the opportunity to determine your own paycheck?  With Rover, dog walkers set their own rates and services.  When you fall in love with this job, you have the space to grow this into your sole business.  Get your business cards ready.
  • It’s worry-free work.  If there are any complications or emergencies while you are on duty, you have 24/7 support from Rover including vet services.  Plus, Rover provides insurance coverage.
  • Enjoy some time outside.  This could be your best excuse to get out and about this summer.  Your office has no walls, and your colleagues are dogs.  Does it get any better?
  • It doesn’t require a degree or certification.  If you love dogs and know how to make pet owners happy, you’re ready to apply.  Rover also provides resources to help you develop your business.
  • It’s tech savvy.  With Rover’s online platform, you have the ability to showcase your dog-loving qualities, set your availability, book clients, and have pet owners share their rave reviews.  The Rover app allows you to communicate directly with pet owners about the details of your walk and send photos.
  • Getting started is easy.  After you create your profile, Rover requires a background check and takes the time to review your profile.  The moment you’re approved, you’re open for business.

Rover is a community of dog lovers like you.  Sign up via Become a Sitter–grab a leash and join us.

8 Ways to Create Strong Advertising on YouTube

The definition of social media is expanding. Once a website to watch the latest music or cat videos, YouTube is showing the power of its platform in several unexpected areas. Linking the comments section of YouTube with Google+ has made the video website more relevant and influential than it ever has been.

YouTube as a component of your overall SMM strategy

Many businesses, and most small businesses, understand the need for an effective social media marketing (SMM) strategy. Your business’s YouTube channel can introduce new products, review products and inform your subscribers about what is going on with your company and the industry, but using your channel effectively isn’t simply a matter of putting up a couple of videos and then forgetting about it.

The following tips will help you get the most of out your YouTube marketing:

1. Keep it fresh.

Consistently updating your content will keep your channel looking fresh and informative. Videos are the heart of YouTube, so producing and posting videos will be the primary focus for the advertisers. Don’t get stuck in a rut by creating and posting videos that are similar in message or style. Change things up and be creative. Your subscribers will thank you for it.

2. Create effective titles.

Do you know how YouTube and Google are similar? They both rely on keywords for searching. Effective titles on YouTube can increase your subscribers based on their search preferences.

3. Use YouTube as part of an overall SMM strategy.

Speaking of Google, if you are using YouTube as an advertising conduit, you will want to increase your presence on Google+. Make sure your Google+ profile is complete and up to date. Most responses and comments on your videos are still linked to Google+ accounts and you should be active on that social media platform, as well.

4. Respond to comments.

Pay attention to the ratings your videos are given and read the comments. The best way to create momentum for your products or services is to respond to these comments. Create a conversation with your potential customers and see where it leads. Avoid using stock or canned responses as they will give your viewers the feeling that you are not engaged with them.

5. Pay attention to detail.

Categorizing and tagging your videos correctly will make it easier for customers and potential customers to find them and you on YouTube. Although categorization is relatively strict, the ability to tag your content with both commonly used and specific tags makes it easier for casual watchers to find your videos.

6. Link to your website.

In addition to having your website address in your posted videos, you will want to include it in the video description. This description should be short but informative and should always include a link to your business website.

7. Spread the love.

YouTube is just one outlet for your SMM strategy. Once you have created a video, don’t just post it on YouTube and forget that it exists. Post it on Facebook, link to it on Twitter and Instagram and use it to bolster your entire strategy.

8. Build your customer base.

The more subscribers you have for your YouTube channel, the more popular it becomes and the more people will see it. A strong subscriber base can boost interest in your products or services in proportion to its size. Getting a head start on your subscriber base can pay off down the road.

If a picture is worth a thousand words, how much is a good video worth? For your small business, the answer could be everything.